Friday, September 3, 2010 | 9:32 AM
Do you have several business locations in one city? For example, are you a national retailer of consumer electronics who wants to increase foot traffic to your Los Angeles area stores?
Everyday consumers are using their high-end mobile devices to find directions to local businesses, making mobile an ideal way to reach this audience. We are excited to streamline this experience by announcing a new enhancement to the location extensions ad format: location extensions with multiple addresses. This new feature will ensure that your customers can connect with the right location of your business at the right time.
Now available on Google Maps for Mobile (GMM) versions 4.4 and above on Android devices, location extensions with multiple addresses allow consumers to find the most relevant location of your business on a Google mobile map.
Featuring your business location alongside your mobile ad is a powerful method to drive foot traffic and in store sales. For instance, if a potential customer is looking for a wireless communications store like Sprint, an ad within GMM can display all Sprint locations near them. This not only delivers a relevant search experience, but also enables customers to visit the closest and most convenient Sprint store location
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Here is how location extensions with multiple addresses work:
- When the “Show all” banner is clicked, the map displays just the locations of your business as indicated by your business icon. Using your business logo as the icon is a great opportunity to build awareness and loyalty for your brand.
- Clicking on a specific business location leads the user to a page with more details about the business -- including ad text, business address with directions and the ability to call or visit the website.
- After the search is completed, the business icon and location are automatically saved as a GMM Layer and will continue to appear on the map in subsequent search results until turned off by the user.